Manhattan, New York – September 20, 2007 – Vanna White is known to just about everyone as the hostess of the popular game show “Wheel of Fortune.” Comparatively few of her 47 million viewers a week know that she is also a fervent crocheter, author of several books on the topic, as well as being a spokesperson for the Lion Brand Yarn company for over 13 years.
The new “Vanna’s Choice” yarn comes in 23 colors and 5 prints. All of the colors are designed to work with each other so there is no need to worry about how they will mix and match. The premium basic yarn has a soft, supple texture and is machine washable. Along with her new line of yarn, Vanna and Lion Brand have also recently introduced two new books.
“Vanna has been much more than a company spokesperson for Lion Brand Yarn.” said David Blumenthal, President of Lion Brand Yarn. “Her advocacy of crochet and the philanthropic activities she has built up around crochet and yarn crafts have made her a spokesperson for everyone who picks up a ball of yarn. It’s really been an honor for us to work with her on the development of the new ‘Vanna’s Choice’ line of yarn. Her ‘Wheels of Fortune’ fans will no doubt become as inspired as we are with Vanna’s enthusiasm for crochet.”
About Lion Brand Yarn Company
Lion Brand Yarn Company is a 129-year-old entity and is America’s oldest hand knitting yarn brand. Founded in 1878, the company began operation in New York and has been a leading supplier of quality hand knitting and crochet yarns ever since. Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the highest quality product, service and inspiration.